1949: The Model Year That Saved Ford
The late 1940s were not a good time for the Ford Motor Company. Chrysler had overtaken it in the 1930s as the nation’s number one automaker and WW2 had failed to boost its finances. By 1947 the once-mighty firm was hemorrhaging cash to the tune of $10 million a month. Many doubted that it would survive to see 1950.
Then as now the loss of such an industrial giant would have been catastrophic for the US economy, raising the specter of a retreat back into the conditions of the Great Depression. Also, just as in recent times, the company’s woes were of its own making. Ford’s designs and craftsmanship had failed to keep up with the massive strides forward in industrial techniques spurred by the second world war. Its vehicles just weren’t very good.
Seeing the handwriting on the wall, the military granted Henry Ford II, grandson of the company’s founder, an early release from the military, so he could tend to matters at the family business. Henry set about the task with a vengeance, whipping administrative departments into shape, replacing old guard cronies with bright young business school graduates, and persuading Ernest R. Breech to leave his post at GM to come work for Ford.
Then he and his team set about reimagining what an automobile could be. They did away with the antiquated x-shaped frames, replacing them with an improved ladder-shaped one. Obsolete transverse leaf spring suspension systems were junked. In their place came independent wishbone-shaped front suspension components with coil springs. A new transmission and optional overdrive rear axle was also developed.
The body style became shorter, wider, and lower, and flushed fender styling was adopted. Economy and performance was improved by lowering the standard vehicle weight by 500 pounds.
One of the exceptions to the total overhaul was the choice of engines. Henry carried over both the 239 cubic inch V-8 and 226 cubic inch six cylinder from previous years.
The new models were debuted in June 1948, though their model year was ’49, due to the fact that the company was so desperate for sales. Fortunately Henry Ford II’s efforts were not in vain. Sales took off like a rocket, earning the company a 1949 profit of $177 million. Over a million units were built, beating rival Chevrolet by 100,000.
The company offered its 1949 models in four platforms: a standard sedan in either two or four door, a convertible, and a wagon. Prices ranged from $1333 to $2119, ensuring that post-war Americans could buy one that would fit their budget, and that the company founded by Henry Ford would enter the 1950s with a bright future ahead.



































































































































